Product · Brand · Web
Kompi.app
Subscription analytics and billing redesigned from the ground up. I owned the full cycle: naming, identity, UX flows, UI and launch site.
Scope
End-to-end product creation
Senior brand &product designer.Based in London.
I design and launch brands, interfaces, and digital products end-to-end. From visual identity and design systems to UI, motion, and marketing campaigns, I help teams ship work that is clear, consistent, and unmistakably on-brand.
Selected product & brand work
A few projects I've helpedshape end-to-end.
From subscription tools and consumer apps to internal platforms and launch campaigns, these are projects where I've been embedded across brand, product and motion.
Product · Brand
Jimbo
A social app that helps people find sports and fitness partners nearby. I led creative direction, product design and launch campaigns.
Scope
App design, visual identity
Product · Mobile
Hikari App
A calm productivity companion that blends planning, timers and reflection. I designed the full visual language and mobile UX.
Scope
Mobile UX, UI, branding
Product · Workspace
Idea-Garden
An idea-to-shipping workspace that keeps concepts, decisions and delivery in one place. I shaped the brand, information architecture and UI.
Scope
Product strategy & UX
Web · 3D
Bouygues Construction
Web and 3D work for an internal product in development, combining storytelling, interaction and motion to explain complex workflows.
Scope
Web, 3D & motion
Marketing · Motion
Criteo
Global performance marketing visuals, animations and campaign systems for the in-house creative team in Barcelona.
Scope
Campaign design & motion
Brand · Web
Archi AI
Brand and web for an AI platform in construction. From naming and visual identity to launch site and pitch decks.
Scope
Identity, web & decks
Brand · Web
MindHappy
A refreshed visual identity and marketing site to help a mental health startup communicate clearly and confidently.
Scope
Brand refresh, website
Personal · Ongoing
williamattey.com
My own digital home: a place to ship experiments in layout, animation and storytelling around product work.
Scope
Experience design & build
From early concept,to launch.
I help teams shape brands, build interfaces, and bring stories to life with motion and content.
ideation
development
launch
scale
Tools & platforms
The toolbox I useto ship brand & product work.
A mix of design, motion and build tools I rely on day-to-day — from early exploration to production-ready launches.
Fg
Figma
Product design
Fr
Framer
Prototyping
Ai
Adobe Illustrator
Identity & vector
Ps
Adobe Photoshop
Imaging
Ae
Adobe After Effects
Motion
Pc
Procreate
Illustration
N
Notion
Docs & systems
Sl
Slack
Collaboration
Wf
Webflow
Web
C4D
Cinema 4D
3D & motion
Wp
WordPress
CMS & publishing
El
Elementor
No-code web
⚛︎
React
Front-end
V
Vercel
Deploy & hosting
VS
VS Code
Editor
Fg
Figma
Product design
Fr
Framer
Prototyping
Ai
Adobe Illustrator
Identity & vector
Ps
Adobe Photoshop
Imaging
Ae
Adobe After Effects
Motion
Pc
Procreate
Illustration
N
Notion
Docs & systems
Sl
Slack
Collaboration
Wf
Webflow
Web
C4D
Cinema 4D
3D & motion
Wp
WordPress
CMS & publishing
El
Elementor
No-code web
⚛︎
React
Front-end
V
Vercel
Deploy & hosting
VS
VS Code
Editor
How I work.
I help teams shape brands, build interfaces, and bring stories to life with motion and content.
Ideation & discussion.
We start by mapping the problem, clarifying constraints and gathering ideas from the team.
Design & prototyping.
I translate concepts into flows, wireframes and UI, testing directions quickly with interactive prototypes.
Build & systems.
Once we’re aligned, I create production-ready designs, systems and specs that are easy to ship.
Launch & iteration.
After launch, we review what’s working, refine details and plan the next wave of improvements.
End-to-end product work
Projects I've ownedfrom brief to launch.
A small selection of work where I've been responsible for the complete arc — strategy, brand, product, marketing and launch assets — instead of just a single screen or logo.
Kompi.app
Subscription analytics & billing
A product used by teams to understand revenue, churn and customer health. I led the end-to-end journey from positioning and brand through to product UX, UI, and launch site.
- Role
- Product & Brand Lead
- Scope
- Brand, product, web, motion
Jimbo
Retail experience platform
A platform for modern retail brands to orchestrate campaigns, content and customer journeys. I owned the full cycle from first workshops to live product, design system and launch materials.
- Role
- Lead Product Designer
- Scope
- UX, design system, UI, marketing
Idea-Garden
Idea-to-shipping workspace
A workspace for capturing ideas, shaping concepts and turning them into shipped work. I handled naming, identity and product UX as one coherent system.
- Role
- End-to-end Designer
- Scope
- Naming, identity, product, prototypes
Hikari App
Calm productivity companion
A focused companion app that blends planning, timers and reflection. I designed the full experience from flows and motion to final UI and app store assets.
- Role
- Product & UX
- Scope
- Flows, UI, motion, launch
Clients & sectors
Clients and sectorsI've worked with.
From construction and museums to retail media, hospitality and e-commerce — a snapshot of teams I've helped across brand, product and content.
Archi AIConstruction
La LeocadiaMuseum
CriteoRetail media
GyaanMarketing
StackOptimiseConsulting
JVideosVideography
Pin-PanRestaurants
Bolt-On RecruitmentRecruitment
Gourmet HuntersE-commerce
LocoWeekendMagazine
MindHappyMindfulness
CoWork-UpCoworking
La EscuelaEducation
Alco-DetoxHealthcare
Network Yacht BrokersMarine
Bouygues ConstructionConstruction
AblaLenguasLanguages
Kings LanguagesLanguages
…and morePartners
Archi AIConstruction
La LeocadiaMuseum
CriteoRetail media
GyaanMarketing
StackOptimiseConsulting
JVideosVideography
Pin-PanRestaurants
Bolt-On RecruitmentRecruitment
Gourmet HuntersE-commerce
LocoWeekendMagazine
MindHappyMindfulness
CoWork-UpCoworking
La EscuelaEducation
Alco-DetoxHealthcare
Network Yacht BrokersMarine
Bouygues ConstructionConstruction
AblaLenguasLanguages
Kings LanguagesLanguages
…and morePartners
Selected work
Brands, products and sitescrafted end-to-end.
A continuously scrolling strip of projects I've helped shape across brand, product and web.
Brand
Icedream
Product
Jimbo
Web
Wall & 5th
Brand
F*ckoffee
Brand
Icedream
Product
Jimbo
Web
Wall & 5th
Brand
F*ckoffee